Elite Edge Live · September 21, 2026

Questions & Answers from the webinar

Every question raised on the call, with the answer given by the JJS team. Search or filter to find what you need.

What was covered

A special one-hour edition of Elite Edge Live, held the third Monday of the month. The presentation was kept short so most of the hour could go to questions. Jen Paul Schroer walked through the 35 minutes of setup being asked of each franchise — the franchise profile and the Elite Edge 101 video series — then gave a first look at the Command Center, the hub where the resource library, FAQs, onboarding, program details, and performance data will live.

She laid out the monthly rhythm: the Elite Edge Insider newsletter on the first, Top Dog Moments due by the fifth, a content preview to review and approve each month, Elite Edge Live on the third Monday, and an executive report at month end, with a quarterly strategy call on the Big 5 metrics. All requests route to EliteEdge@jjsassociates.us, with Aaron Martinez as the main point of contact.

The Q&A ran the rest of the hour: how competitor data gets used, whether existing social and paid vendors stay in place, the three approved advertising firms, Canva access for content review, shared co-op websites, GLSA, accountability, and the October 1 billing changes from Dan Hutchings.

The presentation · click through with the deck controls
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Two asks from the call
Complete your franchise profile
About 15 minutes. Local market, competitors, what has worked and what has not. Current Elite Edge clients are asked to fill it out too.
Complete Elite Edge 101
About 20 minutes of video covering the platforms and services in the program. Configuration follows, for an October 1 start.
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Still have a question
Aaron is the client success specialist and main point of contact. Email EliteEdge@jjsassociates.us — it routes into a ticketing system on the JJS side and to corporate, so both sides can see response times.