The Elite Edge Marketing Program
From first click to five-star review, The Elite Edge aligns your CRM, owned media, and paid advertising into one performance-driven growth engine.
CRM Optimization
Lead Nurturing
Fulfilment Excellence
Happy Customers=Good Reviews
AscendPro Marketing Software
Online Credibility
Digital Paid Advertising
Proven Results
Google search clicks this year with an 8%+ CTR and more than 300 conversions
Meta impressions And 35,000+ link clicks at under $0.40 per click
Your Complete Digital Growth Engine
CRM Optimization
Social Marketing
Connects up to 20 accounts, schedules posts, and replies to comments.
Reputation AI
Replies directly to reviews, tracks competitors, and handles review requests & NPS connected to your CRM.
Local SEO
Syncs your listing to online directories, tracks keywords, and manages your Google Business Profile.
Conversations AI
Multichannel communication, send emails and texts, and reply with AI.
Advertising Intelligence
Advanced reporting, consolidated reporting from multiple channels, and track metrics like real ROI and trends.
AI Workforce
Custom AI Web Chat embedded into your website, AI Voice Receptionist connected to your business phone, and custom capabilities and prompts.
Microsite
Development, custom microsite, and exclusive ad channel.
Channels impacting your Customer’s Journey
CRM Optimization
Turn Leads Into Revenue — Faster.
Speed matters. After five minutes, the odds of qualifying a lead drop by 80%. Responding within one minute can increase conversions by up to 391%. Our CRM Optimization ensures no opportunity slips through the cracks.
What We Implement:
CRM Campaign Automation: Automated and semi-automated text and email campaigns guide prospects from Fresh Lead → Evaluation → Booked Appointment.
Pipeline Management & Best Practices: We help you eliminate the “leaky bucket” system with structured follow-ups, consistent touchpoints, and accountability inside your CRM.
Lead Nurturing That Builds Trust: Multiple strategic touches ensure prospects feel supported, informed, and confident in choosing your location.
Included at No Additional Cost
CRM Optimization is included for free with your AscendPro Marketing Software subscription, ensuring your leads are handled properly once they enter your system.
Digital Owned Media
Powered by AscendPro
AscendPro is the foundation of your digital presence, building online findability, reinforcing credibility, and strengthening conversion performance. When paired with CRM Optimization (included), it creates a seamless system from first inquiry to five-star review.
What’s Included:
Strategic Social Media: Professionally developed posts designed to link back to your Google Business Profile using geo-tagging, keywords, and hashtags to improve local visibility. Includes customizable content packs, seasonal posts, training-focused content, reels/stories templates, and branded visuals.
Google Business Profile Optimization: Citation management and directory sync ensure your business information stays accurate and consistent across the web, improving rankings and local discoverability.
AI-Driven Lead Qualification: Integrated AI web chat and AI receptionist qualify leads automatically, answer questions accurately, and reduce response time, even after hours.
Better Reviews Through Better Systems: Happy customers don’t happen by accident; they’re built through strong fulfillment and intentional follow-up.
Digital Paid Advertising
Targeted. Measurable. Built for ROI.
Digital Paid Advertising is the third level of The Elite Edge and is executed through a strategic partnership with Idea Peddler, an Austin, TX–based digital media buying agency with a proven track record of delivering results. This partnership allows franchise owners to benefit from specialized, high-level media buying expertise while remaining fully aligned with the DTE system. We offer a tiered advertising structure designed to support franchises of all sizes, whether you’re establishing your presence in a newer market or ready to dominate your territory. Investment levels, channel mix, and campaign intensity scale based on your growth goals and local market opportunity.
What’s Included:
Google Ads & Google Local Services Ads (GLSA): High-intent campaigns are designed to capture prospects actively searching for dog training services.
Multi-Channel Advertising (by tier): Google, Meta, and additional platforms, depending on package level and growth stage.
Closed-Loop Microsites: Dedicated conversion-focused microsites built specifically for paid traffic.
Every click is trackable through GA4, so you know:
- Who contacted you
- When they reached out
- Whether they were qualified
- Your true return on investment
Paid + Owned Media Multiplier Effect
- Paid drives targeted traffic.
- AscendPro converts it more efficiently.
- Together, they reduce waste and maximize performance.
Pricing
Standard
(Tier 1)
Free
Local SEO Standard (sync Google & FB, 3 keywords for tracking, monthly keyword refresh),
Social Marketing Standard (connect Google Profile)
Reputation AI (manage and respond to Google & FB reviews, customizable widget, insights, Daily Digest emails, and Executive Reports)
AscendPro Marketing Software
(Tier 2)
$600/month + $200 setup fee
Local SEO Pro
- Additional Keywords: 15 additional keywords
- Citation Builder
- Listing Sync Pro
Social Marketing Pro
Reputation AI Premium
Advertising Intelligence
- Advanced Reporting
Conversations AI Pro
AI Web Chat
Exclusive access to the AscendPro Multimedia Center and direct access to the DTE Den
Elite Edge LIVE monthly marketing webinar exclusively for subscribers
CRM Optimization
Digital Paid Media
In collaboration with Idea Peddler
(Tier 3)
Program investments may vary based on the chosen tier. Requires AscendPro Marketing Software.
Custom Microsite
Custom campaign strategy
Monthly ad investment + professional management
Multi-channel advertising (Google, Meta, and more) *
High-intent lead generation focus
Performance tracking via the AscendPro
Dashboard Campaign setup and ongoing optimization*Channel mix and platform availability vary by tier
MEET THE TEAM
Behind every post, design, and campaign is a team dedicated to bringing the Dog Training Elite brand to life. From strategy and storytelling to design and execution, these are the creatives working behind the scenes to make every detail count.
Justin Schroer
Managing Partner | Chief Operating Officer
Justin Schroer is a seasoned nonprofit leader with a background in healthcare philanthropy, media, financial services, and higher education.
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He currently serves as Director of Development at Presbyterian Healthcare Foundation in Santa Fe, New Mexico, focusing on initiatives that enhance community health and access to care. A native of Albuquerque, Justin graduated from Cibola High School and earned a bachelor’s degree in Communications, followed by an MBA from the University of New Mexico. His varied career includes roles in television, financial advising, and collegiate athletics, which have strengthened his skills in strategic communication and mission-driven leadership. In addition to his professional work, Justin is dedicated to community engagement. Along with his wife, Jen, he co-owns Tumbleweeds Magazine, a family publication in Santa Fe that connects families with local resources and fosters community belonging.
Jen Paul Schroer
Principal Strategist
Jen Paul Schroer is a strategic leader driving long-term organizational success through disciplined planning and execution.
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She offers extensive public and private sector experience, including three-time Senate-confirmed cabinet secretary, trade association CEO, and chamber of commerce executive director. Jen expertly navigates complex systems and unlocks potential for measurable results. Appointed by President Biden, she serves as vice chair on the U.S. Route 66 Centennial Commission, contributing to the route’s preservation and economic vitality. Jen is known for convening experts, synthesizing perspectives, and building high-performing teams that execute strategy, fostering strong relationships and lasting impact.
Uma Platz Bensak
Digital Systems & Operations Coordinator
Uma thrives at the intersection of strategy and technology. Known internally as a “tech architect,” she designs and aligns systems to streamline operations, automate processes, and create smarter, more efficient workflows.
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She partners directly with clients during onboarding and implementation to ensure strategies are well-designed and seamlessly deployed.
Originally from and based in Buenos Aires, Uma speaks Spanish and English fluently, with additional proficiency in German and American Sign Language (ASL). Curious by nature and highly tech-savvy, she believes there is always a solution, and if she doesn’t know it yet, she’ll learn it.
Malena Reale
Social Media Content Manager
Malena is part of the JJS team as the Social Media Manager. She oversees social media engagement, content creation, and client communications, helping brands connect with their audiences in meaningful and strategic ways.
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She especially enjoys projects that allow her to explore her creativity through graphic design and creative writing.
Fluent in both Spanish and English, Malena is passionate about culture and communication. She loves engaging with people from different places and understanding the unique personality of each brand she works with. Outside of work, she enjoys traveling, yoga, reading, and anything that includes animals (specially if it’s her cat Pomelo).
Annie Cahoon
Marketing & Communications Manager
With over 11 years of experience in marketing and communications, Annie has worked across digital marketing, cannabis, construction, and e-commerce industries.
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She has collaborated with well-known brands including Trader Joe’s, Costco, O Magazine, Lagunitas Brewing, Safeway, and Amazon. Her expertise spans social media growth, content strategy development, and email list expansion. Annie has led campaigns that drive measurable engagement and sales, and she is passionate about building tailored marketing strategies that create long-term impact, helping businesses and individuals grow their presence and achieve their goals.
Jaya Lord
Content Creator & Graphic Designer
Jaya Lord is a content creator and graphic designer who loves turning ideas into visuals that actually connect. She creates engaging social media content, branded graphics, and videos that help tell clear, compelling stories online.
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Whether she’s designing a post, editing a reel, or building out a campaign, Jaya focuses on making content that feels intentional, polished, and on-brand. With a background in Journalism and Communications, she understands how powerful a good story can be. She enjoys bringing stories to life through thoughtful design and creative content that doesn’t just look good — it moves people to pay attention and take action.
Jessica Austen
Marketing Account Director
Jessica Austen is a communications and marketing professional with nearly 20 years of experience in media relations, digital and traditional marketing, public relations, branding, business development, and strategic planning. She is known for combining creativity with strategy to help organizations grow, strengthen their public presence, and build authentic connections with their audiences.
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Her background spans both public and private sectors, with experience in government communications, crisis communications, community outreach, advertising strategy, digital content, and stakeholder engagement. Jessica has successfully navigated high-profile and complex issues while maintaining a focus on transparency, trust, and meaningful storytelling.
Passionate about learning every aspect of a business, Jessica brings an entrepreneurial mindset and strong leadership to every project. She believes strategic communication and authentic branding are key drivers of long-term success.
Outside of work, Jessica is passionate about recovery advocacy, creative projects, family, and community connection. Deeply rooted in the culture and history of Santa Fe, she draws inspiration from the region’s rich artistic heritage, family traditions, and vibrant community.