Everything you need to understand, activate, and get the most from Elite Edge all in one place.
Elite Edge gives Dog Training Elite franchise owners access to a centralized set of marketing resources, technology, tools, support, and strategies designed to help strengthen local marketing and make it easier to grow your business.
Elite Edge is a marketing support program created specifically for Dog Training Elite franchise owners. It leverages DTE’s expanded marketing technology, combined with hands-on marketing expertise and execution, to strengthen local performance. The program is designed to support two critical Big 5 metrics: increasing organic website traffic and improving website conversion by helping more prospective customers discover your location, engage with your brand, and become leads.
Think of this page as your Elite Edge headquarters. Bookmark it and come back whenever you need training, tools, resources, or help from the JJS team.
Running your local business already requires your attention in a dozen different places. Elite Edge is designed to help you:
The goal: Give every Dog Training Elite franchise owner the tools and support to market confidently, consistently, and effectively.
Use this checklist to make sure you're taking advantage of everything available to you. Select any item to expand the details.
We've created a step-by-step onboarding series to help you understand your Elite Edge tools and start using them effectively.
The monthly webinar and the monthly content hub — where program news, training, and resources are published.
Stay informed and get the most from Elite Edge. Each month, we review program updates, performance, new tools and resources, best practices, and what you need to know, with time for questions and discussion.
The click-through destination for every item mentioned in that month's Elite Edge Insider email including blog posts, program updates, recaps, and downloadable resources.
Your next customer might never type "dog trainer near me" into Google. They might ask ChatGPT, Google's AI Overview, or Siri instead…
DTE's recommended paid advertising partners are selected to protect your investment and improve performance. Some franchise owners have experienced vendors creating marketing channels, such as YouTube accounts, that the franchise could not access or control. Others have invested significantly in paid advertising that did not meet reasonable performance benchmarks.
Approved vendor
Idea Peddler
ideapeddler.com
→
Approved vendor
33 Social Marketing
33social.com
→
Approved vendor
2060 Digital
2060digital.com
→
Working with a vendor that is not on this list? No problem. Talk with Aaron about next steps.
Share your best training photos and client reviews. Selected submissions are featured in the following month's social media posts.
Elite Edge isn't just a collection of marketing tools. You have a team behind you — experienced strategists, specialists, and operators working together for your business.
No problem. Send your question to EliteEdge@jjsassociates.us, and the JJS team will make sure it gets to the right person.
Every Elite Edge request goes to this one address. From there it is filtered and routed to the right team to get you help as soon as possible.
